People often ask me what the best book on creativity is. And I always want to answer that the book I have written is the one. But I do not. Because the best book on creativity and the best book covering the research of creativity in various fields (everything from sociology to cognitive studies) is the Yale Professor Robert J. Sternberg's anthology
Handbook of Creativity. There you have it. Read it!
What do you say when they ask you for the best book on Idea Management? ;)
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