WHAT IS IDÉLABORATORIET?
Idélaboratoriet is a consulting company specializing in creativity and innovation. Idélaboratoriet was founded in 2000.
WHAT DOES IDÉLABORATORIET DO?
Idélaboratoriet works in the field of creativity and innovation. We create value for our clients for example through innovation strategy planning, facilitation of creative processes, training programs in professional idea creation and implementation of digital idea management solutions.
WHAT DOES "IDÉLABORATORIET" MEAN?
Idélaboratoriet is Swedish for The Idea Lab.
WHERE IS IDÉLABORATORIET LOCATED?
Idélaboratoriet was founded in Sweden and has its headquarters in Malmö in southern Sweden, but works with clients worldwide.
WHAT DOES CREATIVITY AND INNOVATION REALLY MEAN?
Idélaboratoriet likes to say that creativity is a process of getting original ideas that have some sort of value and innovation is the profitable implementation of creativity.
HOW DO YOU CONTACT IDÉLABORATORIET?
Call +46 734 340031. Please do not hesitate to contact us for a discussion on how we can help your organization!
Ask people to visualize the typical bank and they will probably tell you about a conservative, pompous environment with a lot of stiff number counting guys in ties. Ask people to describe an innovative environment and they will tell you about a generous, colorful atmosphere with joyful people filled with flow. So bank innovation must be an oxymoron, right? Well, in an assignment lately we had the chance to scan the innovation market in the bank industry and we got blown away by how many exciting new ideas was out there. Please, have a taste…
The result of the market scan could be divided into four parts – innovation within products and services, business models, marketing and experiences, and operations.
Most of the ideas came of course in the product category. Royal Bank of Scotland has released a new kind of credit card with a built in antenna for micro payments. Raiffeisen in Austria has created a bank only for women with only women employees with – maybe a little bit of a old world stereotype but anyway – playground for kids and tailor-made services for the ladies. Or what about Dutch Postbank that offer kids that sign up for a new account a whole little businessman-set in a brief case filled customized stickers, business cards, flyers and t-shirts. All that the little business genius needs to start buying and selling!
When it comes to business model innovation, Quirin bank in Germany is worth mentioning as it calls itself the world’s first transparent bank. Quirin has no hidden fees (God, wouldn’t that be wonderful). Instead you pay a monthly fee of 75 Euro per month and then you are also part of a profit sharing scheme as a member of the bank. No hidden fees in stock funds, no commissions for transactions, no weird currency deals when you use your card abroad et cetera – an transparent financial actor. Or what about Prosper that only acts as a broker between individuals that lends money to each other through a auction-based system.
Of course the coolest innovation trend when it comes to marketing and customer experiences comes from the west of the US. Umpqua bank has made their offices into colorful lounges where you have your bank meetings in comfy sofas in the middle of flat screens with financial news, free wireless internet access and free coffee – of course Umpqua’s own branded roast. The concept is built upon the wish to create a strong local community which has for example fostered a service that lets you download free music from local bands directly from Umpqua’s internet bank.
The innovation trends of the banking industry are clearly trying to erase the image of the traditional bank as something boring, stiff and greedy, and instead build invisible services (no one wants to do the banking stuff!) with a large portion of personal touch both when it comes to services and image. So we end up with a challenge to the Banks – we promise to become your customer if you let me have my next meeting in a bar like setting in a penthouse flat or making us able to vodcast with our personal bank woman 24/7 using our mobile payment solution.
And we want it NOW!
This entry was posted on Monday, September 15th, 2008 at 11:14. It is filed under Newsletters and tagged with Banking, Quirin, RBS.
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