Frequently Asked Questions

Idélaboratoriet is a consulting company specializing in creativity and innovation. Idélaboratoriet was founded in 2000.

Idélaboratoriet works in the field of creativity and innovation. We create value for our clients for example through innovation strategy planning, facilitation of creative processes, training programs in professional idea creation and implementation of digital idea management solutions.

Idélaboratoriet is Swedish for The Idea Lab.

Idélaboratoriet was founded in Sweden and has its headquarters in Malmö in southern Sweden, but works with clients worldwide.

Idélaboratoriet likes to say that creativity is a process of getting original ideas that have some sort of value and innovation is the profitable implementation of creativity.

Call +46 734 340031. Please do not hesitate to contact us for a discussion on how we can help your organization!


#35 Color Me Creative or What’s The Color of Money?

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The Serious Innovation Newsletter #35

Next time you feel your creative juices flowing…  Just freeze in the moment. Take a reflection time-out. And consider what colors that is around you in the room, on the walls, on your desktop. The codes of creative environments are constantly being examined and the latest research considering what colors that makes us tick, have recently been published in the prestigious magazine Science. The researchers Ravi Mehta and Rui Zhu from University of British Columbia conducted tests with 600 people to see how cognitive performance varies when people see red or blue. This is the results of the Canadian jury…

Mehta and Zhu conducted six color studies comparing the effects of the colors red and blue. In each study, undergraduates, none of whom was color blind, conducted different tasks, including memorizing words shown on a computer screen with a blue or red screen saver, designing a child’s toy from blue or red objects, and copyediting an address list.

In each study, the students were more focused when their tasks had a “red” element and more creative when they were in “blue” mode. So go RED for conceptualizing and enrichment and go BLUE when going into ideation mode.

For instance, when their screen saver was red, they were more accurate on the memory test and they were better copy editors. They also designed more practical toys from the red objects. That maybe because red is a signal to pay attention and be cautious, such as in stop signs, Mehta and Zhu note.

For creativity, blue was the way to go. The students created more original, if not terribly practical, toys from the blue objects. And they were better at coming up with creative but not impossible uses for a brick — such as using it as a scratching post for animals — when they were in blue screen saver mode.

This kind of contradicts the hundreds of years old theory of color by Johann Wolfgang von Goethe published in 1810, which stated in short that YELLOW stands for flexible thinking, ORANGE fosters lively thought, RED demonstrates indignant behavior, GREEN marks emotional dreaming, BLUE  makes you serious and observant and finally, VIOLET puts you in a longing and visionary mode.

So what’s correct and what should be the colors of your next office interior? Well, as everything that has to do with creativity, the answer is often personal. But one thing can be certain, that the unconscious effects of colors specifically, and the physical environment in general, are much underestimated when it comes to discussing the innovation environments in organizations. So architects, interior designers or even innovation managers step in, take chances, go beyond “nice-looking” into the spheres of “mind-provoking” when designing your next space. Ask yourselves: what design will make people think great thoughts in this space? Or to be frank, what’s the color of money?

-“Don’t tell me that you think it’s green. Me I know its red…“ (Hollywood Beyond, 1986)

Read more of the Science article here…

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