Consultants
Idélaboratoriet believes in the power, flexibility and motivation of networks and the most part of the assignments we conduct, are in collaboration with competent partners.
In this web of work, the core team is based upon the two founders of Idélaboratoriet with many years experience of building innovation structures and processes for a wide range of global organizations.
FOUNDERS
Andréas Breiler
Prior to founding Idélaboratoriet, Andréas has had a successful career in the IT industry with the following areas of expertise: Concept Development, Project Management and Software Training Programs. Employers include IBM, Framfab, Alfaskop and The Swedish Consulting Group.
He is a natural educator and his strongest competencies include process design, facilitating complex processes and running training programs of different flavors. Idélaboratoriet is the second company that he has founded.
Andréas is, together with Jonas Michanek, the co-author of the book The Idea Agent – a book about managing creative processes, that has so far been published in three languages, is established as course literature at Universities all over Scandinavia and has gone through numerous reprints.
Jonas Michanek
Jonas has a B.A. from Uppsala University, has attended the Kaospilot program and has a Global EMBA from Stockholm School of Economics financed by a scholarship from the Wallenberg foundation. Jonas loves being part of the “flow” of creativity and making things happen.
Besides Idélaboratoriet, Jonas has founded two more companies:
- 2C – producing sport journalistic content
- Innovation Circus – celebrating and promoting innovation in Europe
Jonas has also co-founded two NGO’s:
- digitalbridge – that brings the knowledge of digital storytelling to Scandinavia
- Social Entrepreneurship Forum (SE Forum) – that focuses on the social power of entrepreneurship.
Jonas has, besides writing the The Idea Agent-books together with Andréas Breiler (see above), written the book TO DO: utvecklingsarbete i kreativa näringar (A handbok in developing the Creative Industries) published by Alexandersson Instititutet in 2011, and co-written the books Entreprenörskap och Företagsetablering (Entrepreneurship) published in 2009 by Studentlitteratur and Global Wanderings published 2008 by the Stockholm School of Economics.
ASSOCIATES

Henrik Challis
Henrik is partner in the consultancy firm Plan B Consulting AB. His specialty is large change and development projects with focus on innovativeness and change management. Henrik also teaches project management and is a sought after speaker in this area because of his entrepreneurial enthusiasm. He has a background consisting of both being founder and CEO of the Danish management consultancy YalaYala as well as being a lieutenant in the Swedish army.
Jonas Lidman
Jonas Lidman works out of Stockholm as a process facilitator and planner at Kavorka Consulting. Previous experience includes working as a planner within TV, new media and advertising with some of largest networks in the world.Jonas has a great ability to link strategy and insights to the creative process and to make it visible.
Kasper Arentoft
Kasper Arentoft is associated partner with the consultancy firm Plan B. Kasper works within the areas of Project management and Innovation – and
he is an engaging and passionate facilitator – with a lot of humor – who is not afraid of challenging the participants both professionally and personally. Previously Kasper has been working as project manager with the Nordic Council of Ministers (developing new projects and initiatives in Russia and the Baltics), he is co-founder of the Danish consultancy company YalaYala, he has worked as Innovation consultant in the Danish design- and product development company OeO and for 4 years Kasper has been the Head of Studies at the Danish Project- and Entrepreneurial education the KaosPilots.
Anders Sjöstedt
Anders Sjöstedt is currently the CEO of Hyper Island NYC.
Before he was building a national organisation for the Swedish creative industries and starting up the incubator MINC, to name some of his positions over last years. Based in New York, he is also involved in starting up and developing several innovative companies in Sweden, Germany and France. With a background within PR and business incubation, he has a deep knowledge of the challenges that a modern organisation faces in terms of innovation and change – and of the strategies and processes that lead to success.









