Frequently Asked Questions

Idélaboratoriet is a consulting company specializing in creativity and innovation. Idélaboratoriet was founded in 2000.

Idélaboratoriet works in the field of creativity and innovation. We create value for our clients for example through innovation strategy planning, facilitation of creative processes, training programs in professional idea creation and implementation of digital idea management solutions.

Idélaboratoriet is Swedish for The Idea Lab.

Idélaboratoriet was founded in Sweden and has its headquarters in Malmö in southern Sweden, but works with clients worldwide.

Idélaboratoriet likes to say that creativity is a process of getting original ideas that have some sort of value and innovation is the profitable implementation of creativity.

Call +46 734 340031. Please do not hesitate to contact us for a discussion on how we can help your organization!


The team

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Idélaboratoriet believes in the power, flexibility and motivation of networks and the most part of the assignments we conduct, are in collaboration with competent partners.
In this web of work, the core team is based upon the two founders of Idélaboratoriet with many years experience of building innovation structures and processes for a wide range of global organizations.


Andréas Breiler

Andréas is a speaker and an educator at heart who has purposely been pursuing management-training positions his whole career. Former employers include: IBM, Framfab, Alfaskop and The Swedish Consulting Group. Andréas has also attended the Kaospilot University in Arhus and San Francisco. His long time passion for innovation, organizational development and training program design has established him as an expert advisor and practitioner.

Andréas is, together with Jonas Michanek, the co-author of the book The Idea Agent – a book about managing creative processes, that has so far been published in three languages, is established as course literature at Universities all over Scandinavia and has gone through numerous reprints.


Jonas Michanek
Jonas is a serial entrepreneur and writer. He also has media background as a TV- and radio-host working with channels like SVT, Kanal5, TV8 and SR. Jonas has a Global EMBA from Stockholm School of Economics financed by a scholarship from the Wallenberg foundation, has attended the Kaospilot program, and has B.A. from Uppsala University. Jonas loves being part of the “flow” of creativity and making things happen.

Besides Idélaboratoriet, Jonas has founded three more companies:

  • Food To Happen – innovation in the food industry
  • 2C – producing sport journalistic content
  • Innovation Circus – celebrating and promoting innovation in Europe

Jonas has also co-founded two NGO’s:

Jonas has, besides writing the The Idea Agent-books together with Andréas Breiler, written the book TO DO: development of cultural and creative inustries in practice published by Alexandersson Instititutet in 2011, and co-written the books Entreprenörskap och Företagsetablering (Entrepreneurship) published in 2009 by Studentlitteratur and Global Wanderings published in 2008 by the Stockholm School of Economics.


Henrik Challis
Henrik is the CEO of the consultancy firm Plan B Consulting AB. His specialty is large change and development projects with focus on innovativeness and change management. Henrik also teaches project management and is a sought after speaker in this area because of his entrepreneurial enthusiasm. He has a background consisting of both being founder and CEO of the Danish management consultancy YalaYala as well as being a lieutenant in the Swedish army.



Jonas Lidman
Jonas Lidman works out of Stockholm as a process facilitator and planner at Kavorka Consulting. Previous experience includes working as a planner within TV, new media and advertising with some of largest networks in the world. Jonas has a great ability to link strategy and insights to the creative process and to make it visible.



Kasper Arentoft
Kasper Arentoft is associated partner with the consultancy firm Plan B. Kasper works within the areas of Project management and Innovation – andhe is an engaging and passionate facilitator – with a lot of humor – who is not afraid of challenging the participants both professionally and personally. Previously Kasper has been working as project manager with the Nordic Council of Ministers (developing new projects and initiatives in Russia and the Baltics), he is co-founder of the Danish consultancy company YalaYala, he has worked as Innovation consultant in the Danish design- and product development company OeO and for 4 years Kasper has been the Head of Studies at the Danish Project- and Entrepreneurial education the KaosPilots.



Anders Sjöstedt
Anders Sjöstedt is the former the CEO of Hyper Island NYC. Before that position he was building a national organisation for the Swedish creative industries and starting up the incubator MINC, to name some of his positions over last years. Based in New York, he is also involved in starting up and developing several innovative companies in Sweden, Germany and France. With a background within PR and business incubation, he has a deep knowledge of the challenges that a modern organisation faces in terms of innovation and change – and of the strategies and processes that lead to success.

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