The Wired-editor and writer of The Long Tail, Chris Anderson, just made an appearance in Malmoe, Sweden for the event Media Evolution and talked about his new book FREE. Before the event an interesting blog race started with insights about the business world of free in general and about creativity specificially. Will creativity be for free? Eirik Solheim, NRKBeta made this interesting comment on his blog: “And the cost of creativity? Maybe you would say that the cost of creativity is constant. It is still difficult to make truly original, high quality, provoking, emotional and popular content. Still, I would argue that even the cost of creativity is going down. By sharing ideas, learning from others, communicating and cooperating we have better possibilities than ever.” Read more at…