What do you get if you mix: an worn down urban neighborhood, a visionary Swedish real estate company, and great architecural firm from Denmark and a wish to create world class social innovation? Well, you can get Culture Casbah, which was named the Best Futura Project in the World 2013 at the world’s biggest real estate fair in Cannes, France.
And we have had the chance to get involved. We where part of the design and implementation of the ideation around how culture can be part of the Casbah, so to speak. With people from MKB (real estate), Lundgaard & Tranberg (architects), the City of Malmö, and all kinds of the cultural power people from the region we worked hard at the Moderna Museet in Malmö (Museum of Modern Art) and envision som concrete cultural intiatives for this fantastic tower. A vision and an idea for true change through social investments that is needed in so many parts of the urban world of today.