Frequently Asked Questions

Idélaboratoriet is a consulting company specializing in creativity and innovation. Idélaboratoriet was founded in 2000.

Idélaboratoriet works in the field of creativity and innovation. We create value for our clients for example through innovation strategy planning, facilitation of creative processes, training programs in professional idea creation and implementation of digital idea management solutions.

Idélaboratoriet is Swedish for The Idea Lab.

Idélaboratoriet was founded in Sweden and has its headquarters in Malmö in southern Sweden, but works with clients worldwide.

Idélaboratoriet likes to say that creativity is a process of getting original ideas that have some sort of value and innovation is the profitable implementation of creativity.

Call +46 734 340031. Please do not hesitate to contact us for a discussion on how we can help your organization!


Idea Agent Training™

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“There is no doubt in my mind that the Creative Process Training has had a major effect on the idea production and on the way we conduct our idea management work within Tetra Pak R&D”.
Mark Atkins
Managing Director, Tetra Pak R&D

The Idea Agent™ program is a hands-on creativity training designed for everyone that needs to be able to take a more active role in creative meetings and workshops. The two-day innovation program focuses on the design of a creative process, the tools and techniques available for creating and managing ideas and the appropriate leadership skills needed to facilitate the process.

Upcoming Training dates in 2016:

16-17th of June in Malmö, Sweden at Media Evolution City.


To enhance and get an understanding of the creative process. To give the participants tools and training in design, facilitation and how to document a professional creative process using techniques way beyond traditional “brainstorming”.

Day One
The first day is an exciting journey into the world of ideas. We will cover how to set up a working space and how to set the right mood in a group of people. You will learn tools that will help you to analyze and define a problem. You will also learn many different ways on to how you can create hundreds of ideas very quickly. All this is done using a mix of practical hands-on exercises and discussions around your own reality and real world cases.

  • The Idea Management Process
  • Problem Definition
  • Idea Generation

Day Two
The second day kicks off with a session around how to select the best ides and easy ways to enhance the quality on selected ideas. We will also go deeper into concept building and presenting ideas in a way that sticks to the audience minds. Another important part of this day is training on how to set up an idea process that matches your facilitation type and the needs of your organization.

  • Screening and Enrichment
  • Conceptualizing
  • Process facilitation and design

Language and Training Material
The training will be conducted in Swedish or English.
During the training days you will receive our book Idea Agent – The handbook on creative process.

Practical information
The trainings in Malmö are held at the Media Evolution City and the trainings in Stockholm are held at our partner Lexicon’s facilities at World Trade Center Stockholm.

Lunch/coffee etc is included in the training fee.

Training fee
13.500 SEK per participant excluding VAT.

Cancellation policy:

If cancellation is made less than eight office days before the training starts, the full training fee will be invoiced. If cancellation is made less than fifteen office days before the training starts, half the training fee will be invoiced.


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