Idea Agent Training™

“There is no doubt in my mind that the Creative Process Training has had a major effect on the idea production and on the way we conduct our idea management work within Tetra Pak R&D”.
Mark Atkins
Managing Director, Tetra Pak R&D

The Idea Agent™ program is a hands-on creativity training designed for everyone that needs to be able to take a more active role in creative meetings and workshops. The two-day innovation program focuses on the design of a creative process, the tools and techniques available for creating and managing ideas and the appropriate leadership skills needed to facilitate the process.

Upcoming Training dates:                                  Malmö                                Stockholm

Idea Agent Training                                               14-15 of June 2012           To be determined
Idea Agent Facilitator Training                             20th of June 2012

Objectives:
To enhance and get an understanding of the creative process. To give the participants tools and training in design, facilitation and how to document a professional creative process using techniques way beyond traditional “brainstorming”.

Day One
The first day is an exciting journey into the world of ideas. We will cover how to set up a working space and how to set the right mood in a group of people. You will learn tools that will help you to analyze and define a problem. You will also learn many different ways on to how you can create hundreds of ideas very quickly. All this is done using a mix of practical hands-on exercises and discussions around your own reality and real world cases.

• The Idea Management Process
• Problem Definition
• Idea Generation

Day Two
The second day kicks off with a session around how to select the best ides and easy ways to enhance the quality on selected ideas. We will also go deeper into concept building and presenting ideas in a way that sticks to the audience minds. Another important part of this day is training on how to set up an idea process that matches your facilitation type and the needs of your organization.

• Screening and Enrichment
• Conceptualizing
• Process facilitation and design

Language and Training Material
The training will be conducted in Swedish or English.
During the training days you will receive the book the Idea Agent.

Practical information
The trainings in Malmö are held at the Minc Innovation Lab and the trainings in Stockholm are held at our partner Lexicon’s facilities at World Trade Center Stockholm.

Lunch is included in the training fee.

Training fee
11.500 SEK per participant excluding VAT for the training in Malmö.
12.400 SEK per participant excluding VAT for the training in Stockholm.

Cancellation policy:
If cancellation is made less than eight office days before the training starts, the full training fee will be invoiced. If cancellation is made less than fifteen office days before the training starts, half the training fee will be invoiced.

Training inquiry form: