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On request we are currently offering an open
two-day Idea Agent training program.
Upcoming Training dates 2009:
Malmö
- 12-13th of Februray 2009
- 16-17 of June 2009
Stockholm
The Idea Agent™ program is a hands-on training designed for everyone that needs to be able to take a more active role in the creative processes. The two day program focuses on the design of a creative process, the tools and techniques available for creating and managing ideas and the appropriate leadership skills needed to facilitate the process.
"There is no doubt in my mind that the Creative Process Training has had a major effect on the idea production and on the way we conduct our idea management work within Tetra Pak R&D".
Mark Atkins
Managing Director, Tetra Pak R&D.
Objectives:
To enhance and get an understanding of the creative process. To give the participants tools and training in design, facilitation and how to document a professional creative process using techniques way beyond traditional "brainstorming".
Day One
The first day is an exciting journey into the world of ideas. We will cover how to set up a working space and how to set the right mood in a group of people. You will learn tools that will help you to analyze and define a problem. You will also learn many different ways on to how you can create hundreds of ideas very quickly. All this is done using a mix of practical hands on work and discussions around your own reality.
- The Idea Management Process
- Problem Definition
- Idea Generation
Day Two
The second day kicks off with a session around how to select the best ides and easy ways to enhance the quality on selected ideas. We will also go deeper into concept building and presenting ideas in a way that sticks to the audience minds. Another important part of this day is guidelines and training on how to set up an idea process that matches the needs of your organization.
- Screening and Enrichment of Ideas
- Idea Development
- Your Own Idea Process
Language and Training Material
The training will be conducted in Swedish or English.
We will be using the book the Idea Agent and you will also receive Idéboken during the two days.
Practical information
The training is held at the Minc Innovation Lab in Malmö.
Lunch is included in the training fee.
Training fee
10 800 SEK per participant excluding VAT.
Cancellation; eight days before the training date full training fee will be billed. 15 days before the training date half the training fee will be billed.
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