We have a had an explosion of people from all over the world signing up for our Serious Innovation Newsletter the last weeks. We wondered why? I mean we knew it was a good newsletter, but why the boom now? After using the new analytical tools from Google we found out that two blogs had written really nice things about our newsletter: the magazine Fortune’s blog the Innovationinsider and Managing Innovation + design. Never underestimate the power of blogging – the digital form of word-of-mouth!