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Serious Innovation Newsletter no. 18 - 2005
Ideas and intellectual capital is the gold of the future. Despite its often weightless and abstract existence the new Klondike is the world of algorithms, technical solutions and design. The question is who owns what? Back in the day’s, ownership of natural resources was easy – the land was owned by the landowner. But who owns the natural resources of your brain. Is the idea owned by the creator of the idea? The subject is under debate from a wide range of perspectives and especially the companies are breaking a cold sweat when questions concerning IPR are put on the table. IPR stands for Intellectual Property Rights and are these words are worth to remember! The term incorporates the judicial areas of intellectual capital, the elusive gold of tomorrow. IPR sets the base for a new cadre of lawyers and patent consultancies that only helps big business out of possible booby traps. So, if you get a magnificent new idea at work, are you the owner of that idea or is your employer the owner of the “brain property”? Well, the question is not easy to answer because the reply depends upon where you work geographically, what you do for a living and what position and working title you have. Let’s look at some examples: If you work in a university the picture is kind of blurry. In Sweden the so called “teacher exception” means that a researcher that gets an idea owns the idea himself. In the US, on the contrary, the universities own the results of the research. An interesting fact on the subject is that despite that the Swedish researcher should have more motivation to do business with their research, the US are better at commercializing science findings. So the war of IPR is going on at all levels – from the pirate copying discussions in the WTO to the ownership of the ideas in small firms. Why all this fuzz right now? The current explosion in controversy over the protection of ideas has three main causes. First, brainpower drives the modern economy: there are more demands to own ideas and more demands for cheaper access to ideas. Second, technological change has made it harder to protect ideas. More people want to use technology to get access to intellectual property. The owners of this property want to stop or at least limit these attempts. Third, globalization has made it easier for intellectual property to spread to parts of the world with weaker protection of ideas. As one debater puts it: On top of these trends, the output of the "idea industry" has grown exponentially. More books, movies, drugs, music, software, and video games exist today than at any time in history. A wild and fearless hunt like the rumble for gold in the Wild West is on the horizon. Who has ownership – the one who has the creative idea, the employer or the reproducer? What came first, the chicken or the egg or the twin? And the fight has just begun… N E W S We are happy to announce that Carlsberg Breweries has had the help of Idélaboratoriet and the architect firm Testbed Studio to do the design of their new innovation group workplace. Idélaboratoriet is also contracted for more challanging assignments for Carlsberg during 2005. |