We got a nice endorsment email today from Paul Sigsworth, responsible for Creativity Development at Nestlé Rowntree in the UK:
"The growing importance of innovation can almost be measured by the explosion in the number of books published on the subject. But despite the acknowledged need to make innovation more accessible, so many of books seem to make it complex or specialise on one area of innovation. In this sense, Idéagenten is a great achievement. It is great to see all the key aspects of idea management brought together so practically in one place, in a book that doesn’t overclaim and is a pleasure to read."
Thanks Paul for the kind words!