Frequently Asked Questions

Idélaboratoriet is a consulting company specializing in creativity and innovation. Idélaboratoriet was founded in 2000.

Idélaboratoriet works in the field of creativity and innovation. We create value for our clients for example through innovation strategy planning, facilitation of creative processes, training programs in professional idea creation and implementation of digital idea management solutions.

Idélaboratoriet is Swedish for The Idea Lab.

Idélaboratoriet was founded in Sweden and has its headquarters in Malmö in southern Sweden, but works with clients worldwide.

Idélaboratoriet likes to say that creativity is a process of getting original ideas that have some sort of value and innovation is the profitable implementation of creativity.

Call +46 734 340031. Please do not hesitate to contact us for a discussion on how we can help your organization!


#2 Who is to tell me how to innovate?

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Well, maybe a group consisting of for example Tim Brown (CEO IDEO), Peter Moore (President SEGA), Simon Jeffrey (President Lucas Art Entertainment) might at least give you some tiny bits of knowledge about innovation.

The magazine Fast Company put together a roundtable forum which discussed innovation when the Dow drops and the risk taking stops… or?

“Not too long ago, we were living in the midst of irrational exuberance. Now it seems that we’re in the midst of irrational pessimism.”, says Polly LaBarre.

Tim Brown adds: “At Ideo, innovation is our lifeblood. Without it, we wouldn’t exist. For us, innovation is as fundamental as, say, accounting. We need to know how much money we’ve made; we also need new ideas. More important, we have to be able to implement those new ideas elegantly and beautifully. One of the challenges for a lot of companies is to create a culture that sustains innovation.
At the same time, we’re seeing less frivolous innovation now at Ideo. We no longer have conversations with people who walk in the door and say, “I’ve got this really cool idea ( which often it wasn’t ) and a lot of money to spend on it.” These days, people are more considered — which makes it easier to work with them and easier to imagine actually doing something interesting.”
It is said by creative Whacko Roger von Oech that, the father of creativity is play and the mother is necessity. That is something that the forum aggress with:

“During the past couple of years inside a creative organization, I’ve learned that innovation requires tension. For most of us, our most productive days happen when we feel like our backs are against the wall — because that’s when creativity comes out. The best ideas are yet to come: We’re now in a cycle where we feel that tension, and if we combine tension with an environment that encourages us to take risks, big ideas will emerge.”, says Rusty Rueff from Electronic Arts.

Linda Yates from Strategos continues: “I’ve always thought that money isn’t the scarcest resource — imagination is. By throwing too much money at people, you fail to give them an opportunity to try and innovate with scarce resources. And that, typically, is what drives innovation. ”

The discussion also talks about their personal action philosophies concerning innovation. As always (Idélaboratoriet´s opinion) it gets a little bit to abstract, but there is some interesting points that are put forth. Tim Brown again:

“Often, innovation happens at the edges, between disciplines. Over the past few years, I’ve noticed that the most innovative people are the ones who have experience in the most disciplines. It’s not unusual for Ideo to have designers who have backgrounds in software engineering, physics, and design. Their ability to fly around disciplines actually provides them opportunities to innovate.”

Ron Beagle from Gap put focus on the importance of pressure and prejudice: “You have to be careful not to put too much pressure on the supposed innovators to be the only source of innovation. Let everybody think. Let everybody dream, and let everybody talk about those dreams. Don’t let people sit on their hands. You’ll be amazed by the ideas you can generate.”

As Doug Hall says “Brain cells create ideas. Stress kills brain cells. Stress is not a good idea.”

For the full transcript of Fast Company’s “Innovation Conversation,” see:


Idélaboratoriet have had a busy spring working with lots of exciting projects – one of which we would like to promote especially: United Spaces of Chaordia represents a new approach to workplaces and strategic networks. They are creating a platform for knowledge sharing, idea generation and network creation in a global setting. The concept is realized through a combination of physical arenas, a virtual arena, and individuals and, above all, a common set of values. This combination enables a cooperative and dynamic environment where individuals from all over the world can meet, share information and develop successful businesses. Idélaboratoriet has developed a physical Creative Lab at United Spaces Copenhagen that opened the 1st of May, and has also worked with establishing important partnerships for United Spaces in the Oresund area. Idélaboratoriet is a member of United Spaces from the 1st of May.

The first article in Danish about Idélaboratoriet was recently published in the Reboot Magazine in an article with a seemingly aggressive viewpoint. You can find the article at:

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