Frequently Asked Questions

Idélaboratoriet is a consulting company specializing in creativity and innovation. Idélaboratoriet was founded in 2000.

Idélaboratoriet works in the field of creativity and innovation. We create value for our clients for example through innovation strategy planning, facilitation of creative processes, training programs in professional idea creation and implementation of digital idea management solutions.

Idélaboratoriet is Swedish for The Idea Lab.

Idélaboratoriet was founded in Sweden and has its headquarters in Malmö in southern Sweden, but works with clients worldwide.

Idélaboratoriet likes to say that creativity is a process of getting original ideas that have some sort of value and innovation is the profitable implementation of creativity.

Call +46 734 340031. Please do not hesitate to contact us for a discussion on how we can help your organization!


#4 Why won’t people embrace my brilliant idea?

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We all know the feeling when somebody tells us an idea and we shrug our shoulders, stop listening and just look at the other person as if he or she was the most annoying creature we have ever met.

We simply will not listen and get energetic enough to really hear what the other person is saying. This situation is common and natural, but devastating for innovation if it happens to often in your organisation because the production of ideas will – slowly but surely – stop. To solve the problem you must first understand why this situation occurs. Hers is some reasons why we resist new ideas:

We don’t like the person who has presented the idea.

We are creatures of habit. It takes less effort and is easier to do what we have always done.

We don’t understand the new idea.

We don’t think it’s a good idea or the idea might not be solving what we see to be the “real problem.”

We don’t understand how the new idea will be implemented. In the absence of a good explanation, we imagine the worst case scenario.

We don’t understand how our role will change if the new idea is implemented. Will we lose the power and respect we have gained under the “old way”? How will we still fit in?

We don’t understand “what’s in it for me.”

In light of such reasons, it is always wise to invite others in on the development of a new idea so that they can share their concerns, as well as have a chance to see how the new idea would benefit them. In effect, it also helps to ensure that they become part of the “solution.” This said, consider breaking the new idea into manageable pieces so that the risk of rejection is lower. Recognize that not everyone may be at the same level of understanding and acceptance of the new idea as you. Then unleash the idea virus and try to get the organization, or at least the people in a decision-making position, to accept and embrace it!

Once the idea is approved and is in the process of being implemented, make sure that you apply enough “pressure” until the implementation is complete. Because people are naturally creatures of habit, they will tend to revert back to the way they have always done things. Finally, recognize that when you encounter resistance to your idea, you may actually be making progress since you have moved those involved from a place of “denial” that there is a problem to at least acknowledging that change is about to happen!


Idélaboratoriet has been invited to speak and hold seminars at different conferences in the near future. Below you can see some of these appearances in a chronological order:

Entreprenurship in Malmö is a one day conference arranged by Medeon Science Park and Malmö University the 12th of November 13.00-18.00. Idélaboratoriet is part of the panel discussing how the city of Malmö can gain speed. Among other participants during the day are for example Dan Olofsson, Sigma and the former athlete Sven Nylander. For more info:

A Crash Course in Innovation Management is a seminar held by Idélaboratoriet and arranged by the South Swedish Chamber of Commerce the 16th of November 08.30-10.00 at Börshuset in Malmö. The seminar will discuss how you can create a professional idea culture in your company to promote innovation. For more info:

The Business World Day is an activity focused on how to improve and inspire the business life of today arranged by the municipality of Örebro the 23rd of January. Idélaboratoriet will be one of the keynote speakers in this high profile event. For more info:


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